Google Ads ✦ ROAS Optimization ✦ eCommerce Growth ✦ Performance Max ✦ Shopping Campaigns ✦ Paid Media Strategy ✦ CPA Reduction ✦ Funnel Analysis ✦ Search Campaigns ✦ Google Ads ✦ ROAS Optimization ✦ eCommerce Growth ✦ Performance Max ✦ Shopping Campaigns ✦ Paid Media Strategy ✦ CPA Reduction ✦ Funnel Analysis ✦ Search Campaigns ✦
Siddhi Sankhe

Performance Marketer & Paid Media Strategist

3+ years of agency experience managing and optimizing Google Ads campaigns with a strong focus on ROAS improvement, CPA efficiency, and structured performance analysis.

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Siddhi Sankhe
0
Peak ROAS
0
Purchases Generated
0
Revenue Lift
0
Monthly Budgets
Case Studies

Results that
prove the work.

eCommerce · Jewellery · UK
Scaling revenue with structured PMAX optimization
Binky BellePerformance MaxSearchShopping
3.51x
ROAS
+37%
Purchases
$21.9K
Revenue
Challenge

Poor segmentation caused inefficient budget distribution. Top SKUs were buried in broad PMAX campaigns.

Actions
  • Segmented PMAX by product performance
  • Isolated top SKUs with dedicated budgets
  • Implemented Target ROAS bidding after conversion volume stabilized
  • Scaled budgets 10-20% after stable ROAS windows
Results
874
Purchases
+37%
MoM Growth
$21.9K
Revenue
3.51x
ROAS
$7.28
Cost/Conv.
💡 Segmented structures send stronger signals to automated bidding. Isolating high-performing SKUs enabled scalable growth without sacrificing profitability.
Logistics · Lead Gen · UAE
Lead generation campaign optimization
SAG LogisticsSearchSmart Campaigns
700
Conversions
+70%
Revenue
64%
Conv. Rate
Challenge

Broad campaign structure attracted low-intent traffic, inflating cost per conversion and producing inconsistent lead quality.

Actions
  • Refined targeting to high-intent logistics queries
  • Built strong negative keyword strategy
  • Improved ad copy relevance to service keywords
  • Reallocated budget to highest-converting keywords
Results
700
Conversions
+70%
Revenue Growth
AED 2.64
CPC
AED 4.12
Cost/Conv.
64.22%
Conv. Rate
💡 High-intent keyword targeting + strong negative keyword management dramatically improves lead quality while cutting acquisition costs.
Plant-Based Food · USA
Customer acquisition for plant-based brand
Possible FoodsSearchRetargeting
↑ CVR
Conv. Rate
Stable
CPA
Challenge

Policy restrictions in health/food category combined with broad targeting reduced purchase intent.

Actions
  • Structured campaigns around high-intent product keywords
  • Tested offer-led messaging to increase purchase intent
  • Highlighted plant-based positioning in copy
  • Applied retargeting layers for audience qualification
💡 Health and food categories require careful policy alignment and intent-driven targeting. Offer-led messaging improved both CTR and conversion performance.
More Brands I've Worked With
PF Flyers
D2C Footwear
3x-4x ROAS · Brand vs non-brand · SKU prioritization
Standard Process
Healthcare / Nutrition
Medical-intent keyword refinement · Budget redistribution
Wholistic Matters
Wellness
Lead quality focus · Keyword clustering · CTR optimization
JustFab
Fashion eCommerce
Subscription model performance · Offer testing
Pet Honesty
Pet Wellness
PMax + Search layering · Search term isolation
Sundry Clothing
Apparel
Seasonal scaling · Shopping optimization
Process & Experience

How I think.
What I bring.

My approach to optimization
01
Performance Diagnosis
Structure, trends & segmentation
02
Traffic Quality
Intent, terms & targeting
03
Funnel Analysis
Pages, journey & bottlenecks
04
Budget & Bids
Allocation & strategy
05
Scaling
Stable signals, then scale
Where I've worked
Vayner Commerce
Ads Operations Associate
Oct 2024 - Jan 2026
Semtitans Digital
SEM Executive
Feb 2023 - Oct 2024
Anuvaa
Digital Marketing Intern
May 2022 - Jul 2022
Skills & Tools
Google Ads PMax ROAS Optimization Funnel Analysis Budget Pacing Campaign QA GA4 Looker Studio Merchant Center GTM Shopify Advanced Excel
Certifications & Recognition
Google Ads Certified
Google Skillshop
Microsoft Ads Certified
Microsoft Learning Lab
Meta Ads Certified
IIDE
Let's Connect

Always happy
to connect.

I'm always happy to connect with people interested in performance marketing, paid media, and digital growth.

✉️
Email
[email protected]
💼
LinkedIn
linkedin.com/in/siddhi-sankhe
 ↓ Download Resume

Open to full-time roles, freelance work, and consulting opportunities.